PROJECT
Unlawful Assembly Brewing Branding & Can Design
| Beer Branding
SERVICES
BREWERY BRAND STRATEGY
BREWERY NAMING & BEER NAMING
BREWERY LOGO DESIGN
BEER CAN DESIGN
BEER PACKAGE DESIGN
TAP HANDLE DESIGN
BREWERY APPAREL DESIGN
BREWERY WEBSITE DESIGN & DEVELOPMENT
PHOTO & VIDEO PRODUCTION
The Challenge:
The founders of Unlawful Assembly Brewing Company challenged us to set the strategy, name, logo, can designs and nearly all other initial brand touchpoints for this new brewery. UABC would sit atop a three-story, 55,000 sq. ft. European-style food hall in Plano, Texas.
Execution:
One part rock & roll, one part craft beer propoganda. Driven by a rebellious spirit, the brewery explores nontraditional ingredients, unexpected flavor combinations and unconventional collaborations, with the kind of reckless optimism that disturbs the peace and the status quo. The can designs unapologetically rise up to proclaim their unconventional spirit.
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BREWERY TAPROOM PHOTOGRAPHY
We produced a custom photo and video shoot to highlight the brewery, beers, taproom, restaurant and food. The photo shoot yielded a comprehensive library of still and moving images—critical, quality content for web and social media.
