Engkanto Brewery Rebrand | Brewery Branding & Beer Package Design

The Challenge:

For as long as can be remembered, the Philippines has only had one 'local' beer, San Miguel—a basic lager. Engkanto Brewery was founded to make better beer, but also to create a company that stood out for more than just what it made. After a few years of operation, Engkanto was still trying to figure out how to connect with their audience. They wanted people to fall in love with what they stood for, but needed help crafting the story in way that people would want to be a part of it.

Execution:

We began by building an emotive market position around the idea that Engkanto serves as a window into a more passionate and creative life. Engkanto was born from a spirit of wonder and possibility—and we're here to raise the standard. To raise expectations. We are here to change how you think of beer, and maybe, how you think of everything.

We settled on the mantra, Reimagine What's Possible, and dove head-first into creating evocative beer names, label artwork, apparel, POS marketing and video content.