Mighty Swell Spiked Seltzer Volume Grew Nearly 100% Following Major Rebrand

Mighty Swell Branding and Package Design

Press Release Mar. 5, 2021 at 9:51 AM / Source Brewbound
”Its volume grew nearly 100% in 2020 compared to 2019 following a major rebrand and packaging overhaul [by Creature Theory] that has resonated with both male and female consumers alike.

Volume in 2021 is already surpassing 2020 numbers in existing markets, and Mighty Swell is the No. 1 growth spiked seltzer in multiple U.S. states according to recent IRI data pulls.*

“Mighty Swell continues to differentiate itself in the category by focusing on our signature true-to-fruit flavor and quality through superior ingredients that make our spiked seltzers delicious, sessionable and refreshing,” said Mighty Swell CEO John Beal. “In 2020, consumers were snapping up our cans as fast as we could make them, so we have tripled our production to keep up with the demand, which continues to grow in 2021.”

Link to full Article:
https://www.brewbound.com/news/mighty-swell-spiked-seltzer-launches-tropic-variety-pack-and-new-flavors/