PROJECT
Stryve Biltong Rebrand Package Design
For Scott & Victor
SERVICES
PACKAGE DESIGN
LOGO DESIGN
CUSTOM ILLUSTRATIONS
SERIES EXTENSION
The Challenge:
Agency Scott&Victor brought us on to rebrand Stryve biltong via logo design and package design. This beef biltong brand needed to stand out from the crowded beef jerky shelf set and communicate a fun, fresh and lively character.
Execution:
The new Stryve rebrand, logo design and package design system bucks the traditional “western” beef jerky style in favor of being modern, energetic and dynamic. 100% custom hand-lettered logo and custom illustrated package design. The package design communicates a refined sense of American heritage despite being so colorful and fun.
Photography provided by Stryve Beef Biltong and/or Scott&Victor
SUCCESS BY THE NUMBERS
“In 2022 Stryve Foods Net Sales Increased 104.6% Year Over Year…”
— Global News Wire
“We are very pleased to have more than doubled our top-line and gross profit during the third quarter compared to the year-ago period.”
— Joe Oblas, CEO and Co-Founder, Stryve Foods
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